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How do you resolve conflicts when pipeline targets and campaign results diverge from plan?

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1 Answers
  1. Katie Harkins
    Katie Harkins

    Glide VP of Sales • 4mo

    You should interrogate the numbers. Where is the conversion breaking? If the leads are up but pipeline is down, ask yourself has your quality changed? Do you need to dig into follow up discipline and farming? You must diagnose before you prescribe.

    Can you run a 30 day recovery plan? Can you reallocate budget to the highest converting channels? Laucnh targeted outbound to backfill pipeline gaps? Increase executive involvement in the late stage deals?

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