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What metrics or signals do you track to measure stakeholder health and influence across your accounts?

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2 Answers
  1. Nick Feeney
    Nick Feeney

    Loom VP, Revenue • 7mo

    Before you can measure stakeholder health or influence, you first have to define what those terms actually mean for your business. What does a healthy stakeholder relationship look like? What does influence mean across an account? Once you establish those definitions, you can measure objectively instead of anecdotally. From there, the fundamentals matter. Are there active, recurring touch points with your key stakeholders? Are there bi-weekly syncs, QBRs, or executive briefings on the calendar? ...Read More

    396 Views
  2. Katie Harkins
    Katie Harkins

    Glide VP of Sales • 7mo

    Simple rule I live by: If you don't know your customer's dog's name, you don't know your customer. When is their birthday? How are they trying to get promoted? Do they have kids? What are their ages? This is fluffy, but once you get to know them, I like to understand their 5 love languages. Do they need quality time on product updates or appreciate a swag box (gift giving)? Then you can add the layers of engagement velocity, executive influence, multithreading depth and even advocacy actions. Ar ...Read More

    390 Views

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