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What advice would you give to someone interviewing for a product marketing position with no product marketing experience?

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2 Answers
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  1. Abhishek Anbazhagan
    Abhishek Anbazhagan

    Abnormal Security Senior Product Marketing Manager | Formerly Xpanse, Cisco Meraki, Ripple • 3y

    Outside of regular prep, read the description and identify what they are most looking for. I sometimes like to copy-paste the description into a word cloud tool: https://worditout.com/word-cloud/create to see what are the most commonly used words and make it point to speak to those in my interview. Going into the interview, you need to have 5 stories you want to make sure you hit that are extremely relevant to the role even if the interviewer doesn't ask for it. Ex: If the role is very competiti ...Read More

    1,417 Views
  2. Linda Sonne-Harrison
    Linda Sonne-Harrison

    Giant Stride Marketing Group President • 3y

    Congratulations, you’re about to start on an exciting (and sometimes scary) journey! Luckily for you, you’re not competing with 100 graduates from Product Marketing University because no such school exists. I have seen successful transitions to product marketing from product management, sales engineering, consulting, corporate marketing, consumer brand management, and customer success. My advice to you: Do your homework about the product. Understand who the buyers are and what impact the product ...Read More

    331 Views
  3. Rachel Cheyfitz
    Rachel Cheyfitz

    Visual Layer S.Director of Product Marketing | Formerly Lytx, Cisco, Snyk, Lightrun, Comeet,Coro • 3y

    1. Don't give up. Some hiring managers will "see" you and some won't.  2. Make sure you've done learning and have a very clear understanding of what it means to be a PMM on a day-to-day basis 3. Organize your CV based on skills - consider: get a professional to help or use an AI system  4. Include your knowledge of PMM in your cover letter and/or personal note AND always make sure you include one of those. Be short and concise and highlight why and what you know about the role  5. Use all the ab ...Read More

    314 Views

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