How do you ensure a product is ready for launch to customers? What kind of customer feedback, beta or pilots would you recommend?

Best case scenario - Beta customer/s are willing to do a named case study with video talking about the launch Worst case - Beta customer/s quotes from the PM calls can be anonymized and shared on the

I don’t know that there’s a single answer to this question. The most successful launches I have been involved in had enough direct feedback to generate 6-10 customer references that included quantifia