How do you ensure a product is ready for launch to customers? What kind of customer feedback, beta or pilots would you recommend?
Instruqt VP of Marketing | Formerly Mural, Twitter, Anheuser-Busch InBev • 2y
Before launching a product, it's important to conduct thorough testing and validation. Gathering feedback from the target audience can reveal valuable insights that can b...
1249 Views
MyFitnessPal VP Product Marketing | Formerly LinkedIn, Credit Karma, Handshake • 1y
There are a few things you can do to ensure a product is ready for launch. Some of this comes way before launch as part of “inbound product marketing” - conducting the re...
464 Views
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Giant Stride Marketing Group President • 3y
I don’t know that there’s a single answer to this question. The most successful launches I have been involved in had enough direct feedback to generate 6-10 customer refe...
318 Views
Abnormal Security Senior Product Marketing Manager | Formerly Xpanse, Cisco Meraki, Ripple • 3y
Best case scenario - Beta customer/s are willing to do a named case study with video talking about the launch Worst case - Beta customer/s quotes from the PM calls can be...
571 Views
Related Questions
What’s your playbook for beta launches?How do you plan a launch that is going to roll over to 6 months to a year? What kind of launches are these?What type of customer research do you do pre-launch to help you have a great product launch?How do you know when a product is launch ready?How do you balance speed to market with ensuring a product is truly ready for launch?Do you work with Beta Launches and how do you manage those?