What is the role of product marketing with product launches in a product led org?
How do you lead your product management team?
3 Answers
Abnormal Security Senior Product Marketing Manager | Formerly Xpanse, Cisco Meraki, Ripple • 3y
PLG doesnt change the role of PMM. If anything a PMM becomes even more important cause in PLG, you are not training a sales team but your website/landing page to be your ...
1495 Views
Coro S.Director of Corporate & Product Marketing | Formerly Lytx, Cisco, Snyk, Lightrun, Comeet,Coro • 3y
In a product-led organization, the role of product marketing is critical to the success of product launches. Product marketers are responsible for developing and executin...
447 Views
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Lemon.io Head of Growth Product Marketing | Formerly LottieFiles, WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • 3y
In a product-led company, the product is the primary driver of growth and revenue. The "product" is responsible for acquiring and retaining customers, and the company's o...
358 Views
Chameleon Co-founder & CEO • 1y
Product-led means more self-service UX for activation, engagement, upgrades etc, instead of needing humans to communicate product updates and drive adoption and upsell.Th...
9886 Views
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