What is the role of product marketing with product launches in a product led org?

How do you lead your product management team?

3 answers

All related (63)

Abhishek Anbazhagan

Product Marketing Manager, Cortex at Palo Alto Networks | Formerly Xpanse, Cisco Meraki, Ripple • September 5

PLG doesnt change the role of PMM. If anything a PMM becomes even more important cause in PLG, you are not training a sales team but your website/landing page to be your leading sales rep. PMMs need

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Rachel Cheyfitz

Head of Product Marketing and Documentation at Coro | Formerly Lytx, Cisco, Snyk, Lightrun, Comeet • December 11

In a product-led organization, the role of product marketing is critical to the success of product launches. Product marketers are responsible for developing and executing the go-to-market (GTM) strat

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Lisa Dziuba

Head of Product Marketing at LottieFiles | Formerly WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • December 3

In a product-led company, the product is the primary driver of growth and revenue. The "product" is responsible for acquiring and retaining customers, and the company's overall focus is on creating a

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What are some of the learnings PMMs should bring in when re-launching an updated product/feature in a new geography?

What are the three main deal-breakers in product marketing of a B2B product launch?

How do you track the success of your products post-launch?

In case the existing GTM strategy is not working for the product, how can you go about redesigning the new GTM strategy? What should be the approach?

How do you adapt release for very distinct audiences, especially when the release are beta or otherwise not completely generally available?

Can you please outline a "Launch Framework" and go through an example of implementing such a framework for one of the companies for which you have worked?