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How do you lead your product management team?
3 answers
All related (63)
Abhishek Anbazhagan
Product Marketing Manager, Cortex at Palo Alto Networks | Formerly Xpanse, Cisco Meraki, RippleSeptember 5
PLG doesnt change the role of PMM. If anything a PMM becomes even more important cause in PLG, you are not training a sales team but your website/landing page to be your leading sales rep. PMMs need
Rachel Cheyfitz
Head of Product Marketing and Documentation at Coro | Formerly Lytx, Cisco, Snyk, Lightrun, ComeetDecember 11
In a product-led organization, the role of product marketing is critical to the success of product launches. Product marketers are responsible for developing and executing the go-to-market (GTM) strat
Lisa Dziuba
Head of Product Marketing at LottieFiles | Formerly WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold)December 3
In a product-led company, the product is the primary driver of growth and revenue. The "product" is responsible for acquiring and retaining customers, and the company's overall focus is on creating a