Inngest Head of Marketing • 3y
Detailed use case stories.
Not just case studies--not "customer in healthcare vertical uses us to ensure data is correct" but the nitty gritty details--"Customer in healthcare with a distributed data team uses our product to keep payroll shipping on time every week." The more detailed, including which teams and roles are involved in the use case, the easier it is for them to connect with prospects facing the same problem.