What’s have been the most valuable projects for sales team that they directly leveraged to close more business

Examples could be ROI analysis, battlecards, demo deck, etc

2 answers

All related (49)

Lauren Craigie

Head of Product Marketing at Cortex • August 31

Detailed use case stories. Not just case studies--not "customer in healthcare vertical uses us to ensure data is correct" but the nitty gritty details--"Customer in healthcare with a distributed da

6 Saves

Abhishek Anbazhagan

Product Marketing Manager, Cortex at Palo Alto Networks | Formerly Xpanse, Cisco Meraki, Ripple • September 5

SDR/BDR - Call Scripts. Your entire messaging doc is condensed to fit into one page in a manner that you can pick the most incompetent off the street and in a matter of minutes, they'd be able to unco

2 Saves

How do you refine your messaging and get the latest one adopted even after launch?

What are some of the KPIs that should be focused on when launching a new feature of an existing product?

How do we approach the launch plan that was pre-decided and what changes in approaches would you recommend?

What stage in the product lifecycle is best for a product launch? What effort would you put into launching a product that is still very much an MVP?

How do we approach the launch plan that was pre-decided and what changes in approaches would you recommend?

What are some best practices for a successful product launch targeting a B2B audience? What about B2C?