What are the top 3 priorities for a successful product launch, that hold true for all types of products?

Great answers all around. Here's what I'd add: * You deliver a product/feature that people actually want* You position your product in a way that gets the right people to try it (which they then adop

I only have one that I can think of that holds true for all types of products:Write a mock PR to have a clear understanding of the message you (and your team) want to land. Ah-ha moment: Your mock PR

Test, learn, and validateFormulating the foundation of your launch plan purely on an educated hypothesis is an OK starting point, but going to market on one is incredibly risky. Being a product marke

Revenue, revenue, and revenue.  Assuming the product is launched to generate revenue. Not all are. Some products are launched to test ideas, some might exist simply to check a box with influential au

Not all relating directly to PMM's role in a release, but should always be on your radar: Assigning clear ownership of metrics to move and stakeholders of activities/ business areas as early as possib

Excellent answers here. I agree that revenue is an important aspect of a Product Launch. You don't want the launch excitement to be short lived because of lack of revenue (and adoption).  We wrote a