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Adam Weigand
Director, Product Marketing at Coinbase March 4
There’s no one-size-fits-all answer here, so when making this decision at your company, leverage a key PMM superpower: start with the customer, gain an understanding of their needs, and the rest will
Naman Khan
Chief Marketing Officer at Blend March 17
First, I would start with the customer in mind, develop a clear understanding of who they are & what they care most about. If your target customer is an IT Leader in a large enterprise, they might
Mike Polner
Head of Marketing at Discord | Formerly Uber, Fivestars, Electronic ArtsJune 10
Good question! A lot of this nuance comes from what stage you're at and the type of excitement you're looking to drive. A steady drumbleat of regular product launches keeps momentum up - helps shape a
Daniel J. Murphy
Marketing Strategy Consultant at September 22
Depends on your business model. If you're in SaaS and selling monthly contracts, do more launches regularly to keep your customer engaged "look at this new thing we just built for you." If you're an e