Is it better to do smaller but more regular product launches, or the occasional BIG one?
4 Answers
Personio Chief Marketing Officer | Formerly Microsoft, Autodesk, Dropbox • 6y
First, I would start with the customer in mind, develop a clear understanding of who they are & what they care most about. If your target customer is an IT Leader in ...
2915 Views
Coinbase Director, Product Marketing • 5y
There’s no one-size-fits-all answer here, so when making this decision at your company, leverage a key PMM superpower: start with the customer, gain an understanding of t...
1265 Views
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Adobe VP, Product Marketing & GM, Next Gen Creators | Formerly Uber, Fivestars, Electronic Arts • 5y
Good question! A lot of this nuance comes from what stage you're at and the type of excitement you're looking to drive. A steady drumbleat of regular product launches kee...
732 Views
Marketing Strategy Consultant • 5y
Depends on your business model. If you're in SaaS and selling monthly contracts, do more launches regularly to keep your customer engaged "look at this new thing we just ...
700 Views
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