There’s no one-size-fits-all answer here, so when making this decision at your
company, leverage a key PMM superpower: start with the customer, gain an
understanding of their needs, and the rest will
First, I would start with the customer in mind, develop a clear understanding of
who they are & what they care most about. If your target customer is an IT
Leader in a large enterprise, they might
Head of Marketing at Discord | Formerly Uber, Fivestars, Electronic Arts • June 10
Good question! A lot of this nuance comes from what stage you're at and the type
of excitement you're looking to drive. A steady drumbleat of regular product
launches keeps momentum up - helps shape a
Depends on your business model. If you're in SaaS and selling monthly contracts,
do more launches regularly to keep your customer engaged "look at this new thing
we just built for you." If you're an e
