How do you decide when a product launch has ended in order to determine the success of the 'launch'?
Product is being iterated all the time, so where exactly do you consider to be the end of a product launch period.
XYZ Venture Capital Partner & Head of Marketing • 6y
It's critical that you define success metrics ahead of launch because they should guide every facet of your plan. You never want to get to the end and think, "Okay, let's...
2896 Views
Panorama Education Head of Product Marketing | Formerly Narvar, Iterable, HubSpot, IBM • 5y
Good question. I typically look at 90-days post launch as the end point. Ideally all of the key teams within marketing - like product marketing, content, brand, social, d...
1097 Views
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Pinterest Director of Product Marketing | Formerly Meta (Facebook), Spotify, Google, Monzo • 4y
"A product launch is like giving birth. You work so hard on preparing for the birth, but then you have a baby to take care of after," Yuxi Wang, PMM at Meta. The Product...
1807 Views
Coinbase Director, Product Marketing • 5y
A very good foundational question. This should tie back to the well-defined KPIs you set early in the go-to-market planning process, and time-gating your launch tactics a...
1603 Views
Webflow Chief Marketing Officer • 5y
Good question, since not defining the time period can lead to a fuzzy idea of impact. You can't just move the goal post out. Sorry. I typically define the product launch...
1265 Views
Dialpad Vice President Product Marketing | Formerly at: GOOG, MSFT, AMZN, SFDC Grammarly + startups • 4y
Define this at the beginning! I typically find that a 3-month lookback gives the most holistic view on a launch success. Within that time period there are a few key momen...
676 Views
Verkada Vice President Product Marketing • 4y
Tactically, we hold our campaign tracking open for 6 months from the launch date to track any direct inquiries a launch was responsible for as well as any opportunities i...
733 Views
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 3y
There are a few key ways you can decide to end a launch and claim success: Attach rate met (hit utilization goal) Next feature iteration deployed (next enhancement is r...
348 Views
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