How do you get creative in your product launch, and not feel too templatized?
4 Answers
Adobe Head of Lightroom Product Marketing | Formerly Google, AdRoll • 6y
This is a great question! It's easy to get stuck with the same GTM checklist for every launch and feel like there's no creativity. An easy fix is to push the boundaries...
2356 Views
We haven't gotten big enough as a company to feel templatized, thankfully :) Our approach is – Every product launch should be a bit different because each product story i...
2335 Views
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Coinbase Director, Product Marketing • 5y
Two things come to mind to keep your launches unique and differentiated while still laddering up to topline product and company goals: Encourage new channel experimentat...
1490 Views
Dialpad Vice President Product Marketing | Formerly at: GOOG, MSFT, AMZN, SFDC Grammarly + startups • 4y
This is going to sound ironic, but having a templatized launch process helps my team focus on creativity in messaging and execution. We use an agreed-upon Messaging &...
540 Views
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