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JJ Xia
Vice President Product Marketing at Zuora October 1
Good question. For Zuora - which is a B2B enterprise software product - a “Big Bang” product launch usually drives awareness, not necessarily immediate adoption. It takes additional education to get a
Adam Weigand
Director, Product Marketing at Coinbase March 4
Proactively plan for sustained momentum from day one. It’s tempting (and deceptively easy) to over-invest in “launch day” activities given all of the buzz these moments can generate. While it varies b
Caroline Walthall
Director of Product Marketing at Quizlet | Formerly UdemyJanuary 14
Data! Everything you do once the launch has started should be about strengthening the feedback loop between your tactics and your outputs. Make sure to have everything you need and want to track in a
Naman Khan
Chief Marketing Officer at Blend March 17
One way to do this is build a launch plan that eliminates the “Big Bang” altogether :). When building your launch plan, craft a “Season of Launch” instead of a plan that is centered around a single mo