How do you follow the "Big Bang" of a product launch to drive/nurture sustained growth?
4 Answers
Good question. For Zuora - which is a B2B enterprise software product - a “Big Bang” product launch usually drives awareness, not necessarily immediate adoption. It takes...
2687 Views
Personio Chief Marketing Officer | Formerly Microsoft, Autodesk, Dropbox • 6y
One way to do this is build a launch plan that eliminates the “Big Bang” altogether :). When building your launch plan, craft a “Season of Launch” instead of a plan that ...
1724 Views
Upcoming Event
Mastering Market Research
Splunk
Coinbase Director, Product Marketing • 5y
Proactively plan for sustained momentum from day one. It’s tempting (and deceptively easy) to over-invest in “launch day” activities given all of the buzz these moments c...
977 Views
Freed Director of Product Marketing | Formerly Quizlet, Udemy, San Francisco Ballet • 5y
Data! Everything you do once the launch has started should be about strengthening the feedback loop between your tactics and your outputs. Make sure to have everything y...
677 Views
Related Questions
What are the foundational steps to develop a repeatable and scalable launch discipline?Is it better to do smaller but more regular product launches, or the occasional BIG one?Can you describe a challenging situation where you had to make tough trade-offs between short-term revenue goals and long-term strategic objectives?What is the best way to sustain launch over time and prevent the spike in traffic in the short run without long-term results?How do you partner with teams across marketing to make sure your product launch is successful? For GTM launches that are dependent on sales pitching too partners, Are PMMs supposed to project manage each GTM launch as a campaign in itself or should our responsibility stop once we finish sales enablement for sales to start pitching and tracking commercial execution ??