Vice President Product Marketing at Zuora • October 1
Good question. For Zuora - which is a B2B enterprise software product - a “Big
Bang” product launch usually drives awareness, not necessarily immediate
adoption. It takes additional education to get a
Proactively plan for sustained momentum from day one. It’s tempting (and
deceptively easy) to over-invest in “launch day” activities given all of the
buzz these moments can generate. While it varies b
Director of Product Marketing at Quizlet | Formerly Udemy • January 14
Data! Everything you do once the launch has started should be about
strengthening the feedback loop between your tactics and your outputs. Make sure
to have everything you need and want to track in a
One way to do this is build a launch plan that eliminates the “Big Bang”
altogether :). When building your launch plan, craft a “Season of Launch”
instead of a plan that is centered around a single mo
