What data do you share with the product team after a launch to inform roadmap planning and prioritization?
Superhuman Senior Director, Head of Product Marketing, Mail | Formerly Google, Plaid, early Venmo • 1y
It all comes down to customer feedback—both the qualitative stories and the quantitative summaries that show the scope and importance of the responses. While larger trend...
7878 Views
Brex Sr. Product Marketing Manager, Financial Product | Formerly Mercury, Capital One, Disney, Techstars • 2y
It depends on if Product does roadmap planning based on acquisition and revenue levers or if they are considering new roadmap features to minimize churn, make a better pr...
695 Views
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ActionIQ Director, Technical Product Marketing Manager | Formerly Adobe • 2y
To begin with, ensure that the product team is fully briefed on the activities planned throughout the launch process, covering pre-launch, launch day, and post-launch pha...
331 Views
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How do you measure the success of feature releases and how do you influence the product roadmap that leads to new releases?What medium (slides, software, etc.) should be used to share product roadmap with customers without competitors getting access and without the risk of resources being shared that are out dated?What do you think of a public product roadmap for the customers as part of product marketing?What type of customer research do you do pre-launch to help you have a great product launch?How do you plan a launch that is going to roll over to 6 months to a year? What kind of launches are these?How do you partner with product to get accurate product delivery timing and make sure they loop in PMM ahead of time?