Sharebird

What data do you share with the product team after a launch to inform roadmap planning and prioritization?

Answer
3 Answers
  1. Alex Rodrigues
    Alex Rodrigues

    Superhuman Head of Marketing & Growth | Formerly Google, Plaid, early Venmo • 1y

    It all comes down to customer feedback—both the qualitative stories and the quantitative summaries that show the scope and importance of the responses. While larger trends about what works (and what doesn’t) are valuable, they’re only meaningful if we root them in what customers are actively telling us. Every month, we summarize customer feedback. This includes emails to support (Delight), survey responses, sales call recordings, interviews with product, design, or marketing teams, insights from ...Read More

    7,888 Views
  2. Austin Carroll
    Austin Carroll

    Brex Sr. Product Marketing Manager, Financial Product | Formerly Mercury, Capital One, Disney, Techstars • 2y

    It depends on if Product does roadmap planning based on acquisition and revenue levers or if they are considering new roadmap features to minimize churn, make a better product experience, or compete against competitors. Product marketing can pull data, conduct surveys and interviews, and do competitive research to inform them, depending on what data they are most likely to use. It's all about knowing your product partner and what matters to them.

    695 Views
  3. Florian Delval
    Florian Delval

    ActionIQ Director, Technical Product Marketing Manager | Formerly Adobe • 2y

    To begin with, ensure that the product team is fully briefed on the activities planned throughout the launch process, covering pre-launch, launch day, and post-launch phases. Following the launch, consider both quantitative and qualitative data. Quantitative: Focus on quantitative data related to external activities and insights. Disregard metrics like attendance at sales enablement sessions as they don't offer significant value. Assess the results across various planned activities, such as the ...Read More

    332 Views

Related Ask Me Anything Sessions

Top Product Marketing Mentors