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What do you use for internal Product Launch Process Alignment?

I am looking for a framework to use internally with executive stakeholders to align on a product launch process. Does anyone have a framework they have used successfully?
Product Launches
1 Answer
Nikhil Gangaraju
Nikhil Gangaraju
Amplitude Product Marketing Director • October 16
Learn more from Nikhil

We have a pretty detailed NPI framework that breaks down the Product, Ops, GTM, Sales deliverables that are impacted across a tiered system of launches

Tier 1 - New product that will represents significant customer and/or GTM-facing impact. This product enables us to access new markets or substantially impacts our company/product portfolio positioning. Product may be complex and requires an end-to-end GTM motion.

Tier 2 - A large product or feature that is highly visible to customers and/or GTM. This affects our win rates and substantially differentiate us from the competition. Product may be complex and requires robust enablement & GTM support.

Tier 3 - A feature that solves a major pain point that impacts a large portion of our users. Could help us drive adoption at one of our top customers, or is strategically aligned with company key bets

Tier 4- All other new features

...Read More
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