What do you use for internal Product Launch Process Alignment?

I am looking for a framework to use internally with executive stakeholders to align on a product launch process. Does anyone have a framework they have used successfully?

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3 Answers

Launch Frameworks Launch Channels Launch Strategy

Alex Rodrigues

Superhuman Head of Marketing & Growth | Formerly Google, Plaid, early Venmo • 1y

Aligning on a product launch process internally avoids last-minute surprises and ensures launches have the most impact. Here's the framework I’ve found most effective: 1. Establish shared goals and outcomesStart by ensuring all stakeholders understand not just the what of the launch but the why. What’s the desired impact? Whether it’s driving revenue, adoption, or a major perception shift, having a unified goal clarifies priorities. 2. Use a tiering frameworkWe classify launches into clear tiers ...Read More

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Nikhil Gangaraju

Amplitude Product Marketing Director • 1y

We have a pretty detailed NPI framework that breaks down the Product, Ops, GTM, Sales deliverables that are impacted across a tiered system of launches Tier 1 - New product that will represents significant customer and/or GTM-facing impact. This product enables us to access new markets or substantially impacts our company/product portfolio positioning. Product may be complex and requires an end-to-end GTM motion. Tier 2 - A large product or feature that is highly visible to customers and/or GTM. ...Read More

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Kuber Sharma

UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • 1mo

Alex and Nikhil have solid tiering frameworks. What I'd add is the dimension that tripped up most of my launches early in my career: confusing launch process alignment with launch strategy alignment. A tiering system tells the team how much effort to put in. It does not tell executives why they should care. Those are completely different conversations, and mixing them kills both. The framework I've used at Microsoft, Salesforce, and UiPath has two layers. Layer one is the Executive Alignment Mem ...Read More

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