Superhuman Head of Marketing & Growth | Formerly Google, Plaid, early Venmo • 1y
We focus on three main areas to ensure every launch is better than the last: 1. Reporting cadenceWe gather data and feedback at set intervals to track impact and learnings: 2-3 days post-launch: Initial reactions from customers and the market. What channels are showing promise and an overall confidence of if we’ll hit the goals. 2 weeks post-launch: A deeper dive into numerical goals and primary drivers—this is where most insights emerge based on the success or failure of the launch. 3-4 weeks p ...Read More
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