How do you introduce Product Marketing functionality in an organization that lacks the relationship with Product Management?
Still in startup mode, our Product Managers are very tactical and development focused. They don't have the ability to work directly with Marketing on positioning, messaging or competitive analysis. Essentially, reactive. How do you suggest creating a Product Marketing workflow that helps close this gap?
2 Answers
Lightning AI Senior Director, Product Marketing • 1y
As a product marketer, your relationship with Product is one of, if not the most, critical ones to build. If you find yourself in an organization where there isn't an exi...
2740 Views
Director of PMM | Formerly Meta, Upwork, Zendesk, PagerDuty • 1y
There's a couple of tactical ways in which you can start building trust with PMs. It all starts with knowing the product. I would get to know the product intimately by us...
2779 Views
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