What functional work do you prioritize as a PMM? Anything you should NOT focus on initially?
3 Answers
Klue Senior Director of Product Marketing • 4y
A lot of this depends on the size, stage, and goals of the company, but here's how I suggest approaching prioritization. Create your PMM Charter With the input of your b...
1663 Views
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 3y
Great question. I would tackle the PMM foundations first:PersonasICP Messaging HierarchyLaunch process with productSales enablement needsRelationships internally and exte...
446 Views
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Lightning AI Senior Director, Product Marketing • 1y
PMMs often play a jack-of-all-trades role, so it's hard to say what things PMM should absolutely not do. Especially at earlier stage companies, PMMs are often brought in ...
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Related Questions
Typically a Product Marketing function will start with one generalist, followed by another generalist, followed by... ? When do you start to specialize PMM roles within your team? Which type of a specialist roles make the most sense to start with?What are the first PMM artefacts to create when joining as a new employee on the product marketing team?What's your framework to prioritizing needs / deliverables when establishing product marketing?How do you work with the cross functional teams? And what are the key goals and deliverables for each of the below?
1) PMM with Sales
2) PMM with CSM
3) PMM with Marketing
4) PMM with Product
What does your product marketing team org structure look like? What advise would you give someone who is trying to break into product marketing?