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What functional work do you prioritize as a PMM? Anything you should NOT focus on initially?

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3 Answers
Establishing Product Marketing
  1. Amanda Groves
    Amanda Groves

    Zywave VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 3y

    Great question. I would tackle the PMM foundations first: Personas ICP Messaging Hierarchy Launch process with product Sales enablement needs Relationships internally and externally VoC work What NOT to focus on? Items that don't map to company goals or priorities Shiny objects High-budget/glossy requests I think the hardest part of being in PMM is prioritizing given we sit at the intersection of so many business lines - so make sure you keep guardrails on the most impactful tasks and map to out ...Read More

    451 Views
  2. Jason Oakley
    Jason Oakley

    Klue Senior Director of Product Marketing • 4y

    A lot of this depends on the size, stage, and goals of the company, but here's how I suggest approaching prioritization.  Create your PMM Charter With the input of your boss and other leaders in the company, you'll first want to define what PMM looks like at your org. This helps set the guardrails for what product marketing is repsonsible for at your org and what your main objectives are. This will take into consideration what the top priorities are for company leadership. Set out on a priority ...Read More

    1,664 Views
  3. Bruce Lin
    Bruce Lin

    Lightning AI Senior Director, Product Marketing • 2y

    PMMs often play a jack-of-all-trades role, so it's hard to say what things PMM should absolutely not do. Especially at earlier stage companies, PMMs are often brought in early for their ability to get close to the product strategy and business goals and translate them to effective GTM strategies. This can mean taking on audience research, site design and development, events, community management, and so on. That said, I think it's typically least efficient/effective to have PMMs focus on the ong ...Read More

    965 Views

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