How would you recommend initiating a Product Marketing function within a sizable organization of about 500 employees from within the product team that has primarily focused on feature and product development without much sway over marketing and sales?
Adobe Sr Director of Product Marketing, Creative Cloud, Katharine Gregorio on Establishing Product Marketing
October 23 @ 10:00AM PST
Tremendous Head of Product and Corporate Marketing, Ambika Aggarwal on Establishing Product Marketing
April 9 @ 9:00AM PST
Salesforce Vice President Product Marketing, Rekha Srivatsan on Establishing Product Marketing
December 7 @ 9:00AM PST
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Related Questions
You're the new PMM for a B2B SaaS company that has 40 people and is starting to scale. What should you aim to do in your first month and your first quarter?How should Product Marketers work with Growth marketers in terms of KPIs, boundaries, north star metrics, activities? What's the earliest stage a startup should consider hiring a Product Marketing Manager? What is your advice for creating and/or improving the product marketing process when joining a small but growing team with no or little structure and an inexperienced management team?How does your team divide up the responsibility between the PMM team and the Campaign team? How has that worked for the new products/new markets for existing products that company has wanted to go into, where the campaign team cannot just package up existing asset but needs to create a PoV?What's the earliest stage a startup should consider hiring a Product Marketing Manager?