Lightning AI Senior Director, Product Marketing • 1y
In this scenario, I think it can be helpful to explore initiating a product marketing function from other disciplines in addition to Product. Since product management and product marketing are so closely related, if not originally part of the same function, carving out a PMM function from within product is of course the most natural extension—i.e., there are likely already some product managers or product ops folks that spend more time looking at external/business-outcomes, instrumenting ways to ...Read More
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