How do you manage the transition from being the sole person responsible for product marketing activities to now having someone else who can share the burden?
One of the biggest changes when managing people and a team is handing off the responsibility to others. This is tough to do when you're so used to handling everything yourself. Any tips or suggestions on how to best make that transition?
6 Answers
Klue Senior Director of Product Marketing • 4y
This is a really great question, and something I think a lot of poeple struggle with. I've found this article from First Round Review really helpful. It's based on Molly...
1271 Views
The most important thing during this process is to clearly outline roles and responsibilities for both yourself and the new person on your team, I am a huge fan of RACI m...
616 Views
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Freshpaint Head of Product Marketing • 1y
This can be challenging at first, but it’s absolutely essential to start doing not just for your own career growth, but for your team’s growth as well. Try to delegate a ...
2275 Views
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 2y
The best part of being in product marketing is sharing the burden - there's always something to do in the messy middle ;)I think a simple and pragmatic way to share the l...
405 Views
Lightning AI Senior Director, Product Marketing • 1y
I think one of the hardest things to do when transitioning from being the first/sole PMM to bringing on a team is sharing the foundational knowledge around the audience, ...
853 Views
fmr VP of Marketing, Qualia | Formerly Worldpay, Coupa Software, EMC/VMware, McKinsey • 2y
Delegating is extremely important as you grow! It can feel unnatural when you’re getting started, so here are some tips if you’re doing it for the first time:Scope for th...
479 Views
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