Different internal stakeholders require different fidelity of updates (e.g. your support team probably needs more granular details than the CEO) about product updates. Any protips/tools/suggestions for the best way to handle this?

Totally agree that different internal stakeholders need different levels of detail, and honestly, they also have different communication styles and expectations. What’s worked well for me is treating this like any other alignment problem: we set expectations early. At the start of a project or initiative, we align on what kind of updates folks can expect — how often, in what format, and through which channels. This might mean exec-level updates in a monthly business review, while CXO(Support) or ...Read More

This is a constant challenge. Not only do they require different amounts of detail, different roles care about different things. The CEO wants to know what business impact your project will have and when it will be delivered. Support wants to know what problems a customer could run into with this new feature and how they can troubleshoot it. Sales wants to know what value their customers will get out of it. The key is creating one single source of truth at a high level, then allowing each stakeh ...Read More

Awesome question! First off, take some time to understand your audience. Who are they? What challenges do they face? What matters to them? The answers to these questions will help you tailor your communication for different stakeholders. One tip I often give to Product Managers on my team is that the real meeting often happens before the actual meeting. I encourage them to connect with key stakeholders before a larger meeting, walk them through their updates, and ask for feedback. This approach ...Read More

First, ensure you have the right data to backup any claims or decisions you want to make. Second, focus on the goals you want from that audience. Third is to make sure that the content is clear and crisp with the right level of detail. Occasionally, I have to re-write a document for a different audience (e.g., CEO). However, in general ensuring there is a clear summary for anyone without assumptions of previous context and the decisions (or requirements) are clearly articulated in your doc/email ...Read More