Dana Foster Chery
Vice President, Product Marketing, Samsara
Content
Running focus groups (with a diverse collection of existing customers and
another with prospects) has been one of the most useful methods that I've
leveraged to test messaging. Presenting a few different narratives and messaging
options directly to your target audiences, and listening to them sha...more
This largely depends on the size and distribution of your sales team. On one
end, if you have a small, locally based sales team then this is managable and
usually lower effort than what you'd need to do on the other end of the specturm
for a massive sales team that is highly geographically distri...more
The best analyst briefing decks that I've either seen or helped build are not
filled with marketing messaging. They clearly layout what analysts typically
care about, which could include the following: trends you've observed in market
you operate in, the challenges your product(s) solves, overvie...more
Getting better at messaging can entail a few things and can depend on what
exactly you want to improve (ie. having strong frameworks/structure, consistency
in writing styles and tone, persuasion, etc.). However, what I always strive to
get better at is storytelling. A few books that either direct...more
What makes the best product pitch (deck, one pagers, videos, webpages, etc.) is
that it is not a standalone asset. I've see lots of strong product pitch assets,
however, if they exist in a vacuum/individually rather than as part of a larger
journey or campaign then they can become forgettable pre...more
Credentials & Highlights
Vice President, Product Marketing at Samsara
Product Marketing AMA Contributor