Dana Foster Chery

The best analyst briefing decks that I've either seen or helped build are not filled with marketing messaging. They clearly layout what analysts typically care about, which could include the following: trends you've observed in market you operate in, the challenges your product(s) solves, overview of your growth trajectory, industries you touch plus key use cases for each, unique differentiators, and insight into the product & (high level) GTM strategy and company vision.  Other elements I'd ...Read More

What makes the best product pitch (deck, one pagers, videos, webpages, etc.) is that it is not a standalone asset. I've see lots of strong product pitch assets, however, if they exist in a vacuum/individually rather than as part of a larger journey or campaign then they can become forgettable pretty quickly.  The assets that usually stand out to me are the ones that clearly articulate the problem being solved and have captivating CTAs that lead the audience to the next relevant part(s) of the le ...Read More

Getting better at messaging can entail a few things and can depend on what exactly you want to improve (ie. having strong frameworks/structure, consistency in writing styles and tone, persuasion, etc.). However, what I always strive to get better at is storytelling. A few books that either directly or indirectly offer what I've found to be great gudience for how to tell engaging and meaningful stories include: Blink, Made to Stick, Start with Why (I'd suggest watch the TED Talk), Obviously Aweso ...Read More

This largely depends on the size and distribution of your sales team. On one end, if you have a small, locally based sales team then this is managable and usually lower effort than what you'd need to do on the other end of the specturm for a massive sales team that is highly geographically distributed, and that is also aligned to customers in different segments and/or industries. In general, ruthless consistency and over-communication via multiple formats (one pagers, slide decks, websites, FAQs ...Read More