How do you ensure your entire sales team gets the messaging?

Great question! You can easily spend a lot of time on building the perfect messaging framework, but it can be useless if other teams, especially sales, do not understand ...

This is a tough one. I work mainly on Southeast Asia which is made up of multiple regions and languages. With minimal resourcing, we tend to do a large online training on...

This continues to be an evolving process but we leverage a few things: Lead time - sharing the info early so the sales team can disseminate it via the right channels wit...

This largely depends on the size and distribution of your sales team. On one end, if you have a small, locally based sales team then this is managable and usually lower e...

Repetition is so important; it's about embodying the messaging in everything PMM produces, and as you enable on different assets, tying it back to the strategy. Show exam...

Aside from what Anjali is recommending, you will need to understand how your team sells. (e.g. their sales process) You will need to make sure how messaging can play in 1...

One of the things I think many PMMs struggle with is realizing that different styles of messaging resonate with different people. Investors like to hear one thing, prospe...

My favorite approach to ensuring the sales team gets messaging is two-fold: Work with sales leadership: Get alignment from sales leadership early and often. If they are ...