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What is the best product pitch (deck, video, one pager, website) you've ever seen/heard and what made it stand out?

I'm building out a product pitch deck and curious what common qualities there might be amongst the messages that really resonated with this community.

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3 Answers
  1. Priya Gill
    Priya Gill

    Iterable Chief Marketing Officer • 4y

    This pitch deck is commonly sited as one of the best: https://medium.com/the-mission/the-greatest-sales-deck-ive-ever-seen-4f4ef3391ba0 And I’m not surprised to see that because it has all of the elements you’d likely see in a pitch deck: a unique market shift and the challenges it presents, how your product solves, and customer proof points. It’s short, sweet and to the point. The only challenge is that it can be very difficult to find a market shift / trend that’s truly unique, so more often t ...Read More

    2,555 Views
  2. Dana Foster Chery
    Dana Foster Chery

    Samsara Vice President, Marketing • 4y

    What makes the best product pitch (deck, one pagers, videos, webpages, etc.) is that it is not a standalone asset. I've see lots of strong product pitch assets, however, if they exist in a vacuum/individually rather than as part of a larger journey or campaign then they can become forgettable pretty quickly.  The assets that usually stand out to me are the ones that clearly articulate the problem being solved and have captivating CTAs that lead the audience to the next relevant part(s) of the le ...Read More

    2,094 Views
  3. Mike Greenberg
    Mike Greenberg

    SurveyMonkey Director of Product Marketing | Formerly Apple • 3y

    My best advice here is not to skimp on establishing credibility: lead with something compelling that tells your pitch audience why they should listen to what you’re about to say, and why they should believe you above other companies they may be hearing from. All other things being equal, brand reputation and domain expertise go a long way. A great way to do this is with some signature research. You’ve probably seen a lot of organizations making this a big part of their GTM strategy: “State of [D ...Read More

    1,915 Views

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