Delaney Hertlein

Alignment on goals! The best working relationships I've had with the PMM side of the house is when we are able to keep an open dialogue about what our shared marketing go...

Growth marketers come in all shapes and sizes. The best I've seen are:Analytical Thinkers - This is a non negotiable. Growth marketers have to be deeply curious about the...

IdentifyIt all starts with a deep understanding of your funnel. When I joined my current role, I was lucky to inherit a solid foundation: our analytics team had already b...

There are so many ways to amplify content. Here’s a mix of tried-and-true tactics along with some of my personal favorites:Social MediaCompany Posts: Schedule a series of...

Great question! My answer depends on where you believe field marketing fits within the org. In every role I’ve had, I’ve owned that function and in my opinion, field mark...