Also hi Delaney!
Sentry Director of Growth | Formerly JumpCloud • May 14
Always bring data back to the table to teach PMM what messaging is resonating. You have the answers to their theories. Leverage PMM anytime you need help wth landing pages, ad copy, or messaging for community efforts. PMM can be a Growth teams best friend. And don't just be a data source. Create and test your hypothesis to gut check their theories.
AssemblyAI Senior Director, Growth & Demand Generation • 11mo
Alignment on goals! The best working relationships I've had with the PMM side of the house is when we are able to keep an open dialogue about what our shared marketing goals/expectations are, and how we can combine forces to get there. A few real-life examples below:At my current company, we operate on a free sign-up to paid conversion model. In some quarters, our top priority has been driving extremely high-quality sign-ups. To achieve this, the growth team focuses on developing campaigns that ...Read More
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