Erik Eliason

First, it’s important to understand why you may do a % rollout for GA launches. Typically its related to:Risk Mitigation: detect and fix potential bugs or user experience...

PMMs are often under-resourced and the ‘check the box’ launch can be all too common if you don’t get in front of the launch early. It's essential to focus on uncovering k...

I generally think PMM responsibilities fall into three buckets:Inbound - shape what is build and how it’s talked about Launch - announcing new products and features Outbo...

While challenging, the upside here is you know your constraints – timing of the event, what you’re launching, and resourcing. For something like this it’s important to be...

Educate exec and XFN: is there an internal understanding of what PMM does? Are the expectations just to launch the product? Most likely not. Getting a 360 understanding o...

It depends on the scale of the launch, but I would generally use the following process: Get Specific on Your Target Audience: Customer Segmentation: Identify key se...

I would synthesize it into 3 things: Start with the end in mind: if this launch goes well, what does it mean for the product, the company, and customers? In 6 or 12 mon...

Depending on your budget and target audience, there are a number of activities you can do. Principally, you should have a POV on how explicit you want to be promoting the...