How do you prioritize launch work among other core PMM responsibilities, such as market research, competitive intel, messaging & positioning, etc.?
3 Answers
Warp Head of Growth | Formerly Shopify, Square, startups • 2y
I generally think PMM responsibilities fall into three buckets:Inbound - shape what is build and how it’s talked about Launch - announcing new products and features Outbo...
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Atlassian Senior Director, Head of Portfolio PMM, Strategy Collection | Formerly Amazon, Stitch Fix, Pandora • 1y
The best way to assess the priorities of core PMM responsibilities against larger go-to-market launch efforts is to understand the business objectives and how these activ...
364 Views
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Workyard Director of Product Marketing • 2y
When prioritizing launch work vs other core PMM responsibilities, you'll have to look to see how each task aligns with your company's overall goals. If you've already bui...
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