Sharebird
Sign Up / Sign In

How do you prioritize launch work among other core PMM responsibilities, such as market research, competitive intel, messaging & positioning, etc.?

Answer
3 Answers
Launch Messaging Launch Channels
  1. Erik Eliason
    Erik Eliason

    Warp Head of Growth | Formerly Shopify, Square, startups • 2y

    I generally think PMM responsibilities fall into three buckets: Inbound - shape what is build and how it’s talked about  Launch - announcing new products and features  Outbound - driving adoption and revenue of products and features  How time is allocated across these buckets depends on: Business context: time allocation for PMMs depends on the ‘season’ the team is in. Is the team relaunching the core product? Is the bi-annual launch event upcoming? Is the product and eng team staffing up so vel ...Read More

    985 Views
  2. Lara McCaskill
    Lara McCaskill

    Atlassian Senior Director, Head of Portfolio PMM, Strategy Collection | Formerly Amazon, Stitch Fix, Pandora • 2y

    The best way to assess the priorities of core PMM responsibilities against larger go-to-market launch efforts is to understand the business objectives and how these activities map to those objectives. Ideally you have clearly defined OKRs or measurable business outcomes that your activities support. For example: Run the business initiatives have the OKRs of $XX in revenue, $ARR, or MAU, etc. - your core PMM responsibilities should ladder into this. Understand how competitive intel, research, mes ...Read More

    365 Views
  3. Jeff Rezabek
    Jeff Rezabek

    Workyard Director of Product Marketing • 2y

    When prioritizing launch work vs other core PMM responsibilities, you'll have to look to see how each task aligns with your company's overall goals. If you've already built out the other PMM activities, they should be in maintenance mode, so you should have more time to focus on the launch. However, you put everything on the back burner for the launch.This is where time blocking comes in. Set an hour or two aside each week to focus on a few of the core PMM tasks. As you get closer to the launch ...Read More

    269 Views

Upcoming Event

Improving Product Marketing Skills

Improving Product Marketing Skills

UiPath

Start in …

Register

Related Ask Me Anything Sessions

Kelly Kipkalov

Carta Vice President Product Marketing, Kelly Kipkalov on Product Launches

May 14 @ 9:00AM PT

View Answers
Nil Onal

WhatsApp Consumer Product Marketing Lead, Nil Onal on Product Launches

March 26 @ 10:00AM PT

View Answers
Gray Hardell

Iterable Head of Product Marketing, Gray Hardell on Product Launches

March 19 @ 11:00AM PT

View Answers
See All Upcoming AMA's

Top Product Marketing Mentors