Question Page

How do you manage product launches when there is a % rollout (i.e. rolling it out to 5%, 10%, 25%, etc.)?

Erik Eliason
Warp Head of Growth | Formerly Shopify, Square, startups1y
First, it’s important to understand why you may do a % rollout for GA launches. Typically its related to:Risk Mitigation: detect and fix potential bugs or user experience...
...Read More
2666 Views
Kelsey Nelson
Wiz Senior Director Product Marketing1y
My strategy here would depend on the timeline for rollout. Are you planning to only make this available/roll out to XX% as a part of the overall strategy? Or is this an o...
...Read More
866 Views
Upcoming Event
Mastering Market Research
Mastering Market Research
Splunk
Holly Xiao
HeyGen Head of B2B Marketing1y
I’ll need more context to give you a better answer, but the launch seems to only target existing customers. Also, I’m assuming that you’re starting small with the rollout...
...Read More
822 Views
Vishal Naik
Box Head of Product Marketing, AI & Platform | Formerly Google Gemini1y
I work at a company where there's a specific challenge where there's an entire press ecosystem around scooping new news. Thus we tend to make announcements and run launch...
...Read More
1309 Views