How do you manage product launches when there is a % rollout (i.e. rolling it out to 5%, 10%, 25%, etc.)?
Warp Head of Growth | Formerly Shopify, Square, startups • 1y
First, it’s important to understand why you may do a % rollout for GA launches. Typically its related to:Risk Mitigation: detect and fix potential bugs or user experience...
2666 Views
Wiz Senior Director Product Marketing • 1y
My strategy here would depend on the timeline for rollout. Are you planning to only make this available/roll out to XX% as a part of the overall strategy? Or is this an o...
866 Views
Upcoming Event
Mastering Market Research
Splunk
HeyGen Head of B2B Marketing • 1y
I’ll need more context to give you a better answer, but the launch seems to only target existing customers. Also, I’m assuming that you’re starting small with the rollout...
822 Views
Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 1y
I work at a company where there's a specific challenge where there's an entire press ecosystem around scooping new news. Thus we tend to make announcements and run launch...
1309 Views
Related Questions
How do you define product readiness for launch?How do you plan a launch that is going to roll over to 6 months to a year? What kind of launches are these?How do you balance speed to market with ensuring a product is truly ready for launch?My company is about to do a product re-launch. We're scaling quickly, but don't have any dedicated PMM's on our marketing team or processes in place for product launches. What's the most important thing we should keep in mind?What does the Go-to-Market process look like for a global product?What’s your playbook for beta launches?