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How do you manage product launches when there is a % rollout (i.e. rolling it out to 5%, 10%, 25%, etc.)?

Kelsey Nelson
Wiz Senior Director Product Marketing1y
My strategy here would depend on the timeline for rollout. Are you planning to only make this available/roll out to XX% as a part of the overall strategy? Or is this an o...
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871 Views
Erik Eliason
Warp Head of Growth | Formerly Shopify, Square, startups2y
First, it’s important to understand why you may do a % rollout for GA launches. Typically its related to:Risk Mitigation: detect and fix potential bugs or user experience...
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4848 Views
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Holly Xiao
HeyGen Head of B2B Marketing2y
I’ll need more context to give you a better answer, but the launch seems to only target existing customers. Also, I’m assuming that you’re starting small with the rollout...
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824 Views
Vishal Naik
Box Head of Product Marketing, AI & Platform | Formerly Google Gemini2y
I work at a company where there's a specific challenge where there's an entire press ecosystem around scooping new news. Thus we tend to make announcements and run launch...
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1311 Views