What's a good process for managing multiple launches in conjunction with an industry event with a small team (2 people)?

While challenging, the upside here is you know your constraints – timing of the event, what you’re launching, and resourcing. For something like this it’s important to be clear and direct on the tradeoffs you have to make with the team and XFN folks. 

In terms of prioritizing, my plan of action would be: 

• Impact on company narrative and performance: what is the story you’re telling the market? How does each of these support that narrative? Is one product launch going to have a much greater impact on your narrative? Is one product launch going to have a bigger impact on your company performance? Mapping your narrative to value props to reasons to believe/features will create a cohesive story across each launch. 

• Create a Timeline: Develop a detailed timeline for each launch, considering key milestones and deadlines. Ensure the timeline includes the industry event and any associated activities. Assuming you’re launching both products at the industry event, there I’d lean into building some excitement beforehand with customers, press, and partners. 

• Divide and Conquer: Clearly define roles and responsibilities for each team member. One person might be stronger at content creation and communication, while the other leads logistics and coordination.

• Develop messaging: 

  • Consistent Messaging: Ensure all launches have a consistent core message that aligns with the overall theme of the industry event.

  • Tailored Content: Create tailored content for each launch that highlights unique features and benefits while maintaining the overarching message.