I'm going to break this out into two questions: How do you tier
launches?Launches are tiered based on business impact (yes, I know, very
"captain obvious.") My whole p...Read More
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Vice President, Industry and Product Marketing at RingCentral • October 19
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Vice President, Industry and Product Marketing at RingCentral • October 20
Every company has a different PMM philosophy so it's really important to dig
deep into this whenever you're interviewing. On my team, where I run core
product marketi...Read More
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Vice President, Industry and Product Marketing at RingCentral • October 19
Audience. Know your audience. It's cliche. I'm still going to say it again -
KNOW your audience. What/who influences them? Where do they get their
information? What do...Read More
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Vice President, Industry and Product Marketing at RingCentral • October 20
Adding this question to highlight open roles on my team. Sr Product Marketing
Manager, AnalyticsSr Product Marketing Manager, App ExperienceMore to come in
2022 as wel...Read More
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Vice President, Industry and Product Marketing at RingCentral • October 20
Hands-down, Zoom Hardware as a Service. The messaging and positioning were quite
simple, definitely the easiest part... the hard part was steering a purely SaaS
compan...Read More
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Vice President, Industry and Product Marketing at RingCentral • October 19
I only have one that I can think of that holds true for all types of
products:Write a mock PR to have a clear understanding of the message you (and
your team) want to ...Read More
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Vice President, Industry and Product Marketing at RingCentral • October 20
For iterative releases, I spend the most time around developing and optimizing
the operational rhythm. It's about effectively managing velocity and
continuously refini...Read More
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Vice President, Industry and Product Marketing at RingCentral • October 20
I like to have the flexibility to do both. But, if you see it as this or that,
the latter ("Faster search is here") is designed to be a delightful surprise,
the former...Read More
Credentials & Highlights
Vice President, Industry and Product Marketing at RingCentral
Product Marketing AMA Contributor
Lives In Santa Cruz, CA
Knows About Product Launches, Go-To-Market Strategy, Influencing the Product Roadmap