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Jiong Liu

Director of Product Marketing, Customer Identity, Okta
Jiong Liu
Director of Product Marketing, Customer Identity, Okta
Added March 30, 2021Published in AMA's

AMA: Okta Director of Product Marketing, Customer Identity, Jiong Liu on Messaging

Okta Director of Product Marketing, Customer Identity, Jiong Liu

on Messaging

Director of Product Marketing, Customer Identity
Okta
Director of Product Marketing, Customer Identity at Okta
I find most messaging frameworks will get the job done here. It's more important to have consistency in using whatever template/framework you ultimately select. This allows your internal stakeholders to really focus on the meat instead of template. This is also very important for our marketing te...more
Director of Product Marketing, Customer Identity at Okta
I am constantly testing messaging. Any customer meeting, event or executive briefing I attend, I'm testing messaging in some way, even if it's not messaging that I'm actively working on. The most critical part of this process is to ensure you're leaving space for feedback and reactions or explici...more