What are the top 3 things you watch out for when you create your content / messaging plan?
4 Answers
The 3 most critical components of messaging IMO are target audience, hard-hitting & differentiated value props and customer/field validation. Target audience - I can...
6121 Views
Glassdoor Director, Product Marketing • 4y
Market & Competitive Insights - What do we know about our target market? What do we know about the competition? What do we know about our prospective customers' pain...
891 Views
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Circana Chief Strategy Officer | Formerly Microsoft, SAP, McKinsey • 4y
Inward focus vs. customer centricity Marketing jargon vs. simplicity silo-ed message vs. integrated messaging across our portfolio Very often - it's easy to get caught ...
647 Views
Flexera Chief Product Officer | Formerly Rackspace, Dell • 4y
I look for the following when created new content/messaging: 1. Purpose: Why am I creating this? (e.g. Was this an ask from Sales? | Did I determine this was a need in t...
411 Views
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