How do you showcase to interviewers your work in messaging and positioning, without actually showing documented work?
Also, how to actually show its success, as this is something that may take awhile before seeing a growth trend and can you directly actually attribute a particular success metric on messaging?
Upwork Senior Director, Marketplace Experience Marketing • 3y
To showcase your work without actually showing your work, you can instead show your process. Any messaging work will have a before and after, even if the prior state was ...
74219 Views
There is a process to messaging and I think many folks are overly focused on the last step which is the final translation to words. I actually think this piece is the sim...
20424 Views
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Panorama Education Head of Product Marketing | Formerly Narvar, Iterable, HubSpot, IBM • 6y
I think it’s hard to showcase messaging in an interview unless you’re specifically bringing up documented work. At HubSpot, we like to give candidates an exercise before ...
3388 Views
Triple Whale 🐳 VP of Marketing | Formerly Klaviyo, Drift, Dropbox, Upwork • 4y
Make sure you talk about the process! That includes: What was the existing state when you started (i.e. messaging didn't exist, it did exist but it was falling flat / w...
2483 Views
Freshworks Vice President - Global Product Marketing | Formerly Klaviyo, Qualtrics, Microsoft, MckInsey • 3y
This is such a good question There are many ways to demonstrate success of messaging/positioning work Talk through the process - Explain your approach to developing mess...
2947 Views
Cisco Head of Product Marketing, Cisco Campus Network Experiences | Formerly Tellme Networks, Microsoft, Box, Vera, Scout RFP, and Sisu Data, to name a few. • 4y
This is a great one! It's also something few people do well in an interview setting. It's a bit challenging to do verbally, but if you think it through in advance, you ca...
2134 Views
Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs • 5y
When I am looking for messaging and positioning validation from outside the org, I find that people engage more with a story than with a static framework. And as far as s...
1503 Views
Close Head of Product Marketing • 3y
I think the best way to talk about messaging and positioning in your interview process is less focused on the output of that work, and more focused on the 'how' behind ho...
2070 Views
Atlassian Head of Lifecycle Marketing, Portfolio • 1y
Hopefully, there's at least 1 public example of the messaging and positioning (like the company website and/or product tour). You can show the website as it exists today,...
3573 Views
Axonius Product Marketing | Formerly Microsoft, Veza, Okta • 2y
It’s tough to describe how you approach messaging and positioning without showcasing past work. I’d try to show real examples, even things you may feel are smaller projec...
281 Views
Sirona Marketing CEO of Sirona Marketing: GTM for healthcare and life sciences • 5y
Love this question! Obviously, always protect your employer’s confidential information. However, if you have done your work correctly, your messaging will inform all of ...
3076 Views
Twilio Former Director of Product Management - Pricing & Packaging, CXP | Formerly Narvar, Medallia, Helpshift, Feedzai, Reputation.com • 5y
The success is positioning is about proving that your work made your employer known for something in the market. One of the most common ways PMMs do this is by showing ...
2176 Views
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How do you create messaging without research?Everyone says their product is 'innovative' and 'game-changing.' How do you craft authentic messaging that stands out in a sea of superlatives while still conveying your product's genuine value proposition?How do you promote new / updated messaging internally?