Who is the biggest critique of your messaging (customer success, sales, product) and how do get them on your side?

Sales is definitely the biggest critic of messaging. Getting them involved early and often and treating them as a true partner in the process is fundamental. There are 3 ...

The best feedback we can get as PMMs is critical feedback. I firmly believe that our messaging should constantly be refined based on changing market conditions, competito...

Believe it or not, I think that marketing is the biggest critic of messaging. :) That's why I am so adamant about positioning and messaging being considered hollistically...

Non-Marketers often look to us as the team with most insight on customers. The more grounded our messaging is in customer research, the more likely we are to get buy in a...