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Josh Colter

Josh ColterShare

Head of Marketing, Woven
Content
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Josh Colter
Head of Marketing at Woven September 2
Buyer Personas should be formatted to be easily digestable and convey key insights that help teams in your org operate more effectively. The ideal format can vary by s...Read More
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Josh Colter
Head of Marketing at Woven August 9
Andy Raskin nailed this one with his analysis of the greatest sales deck from Zuora. Here's his post: https://medium.com/the-mission/the-greatest-sales-deck-ive-ever-s...Read More
Most Recent
Josh Colter
Head of Marketing at Woven July 28
Include your sales team from the beginning and you'll largely remove this problem from the root. Orient yourself around what's in it for the sales team and they'll sit...Read More
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Josh Colter
Head of Marketing at Woven October 16
Mike's answer is spot on. It's not uncommon for companies to have a poor strategy or fit within their marketplace and then expect marketing to sprinkle magical growth ...Read More
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Josh Colter
Head of Marketing at Woven August 9
Bring them market insights, not feature requests. I share recorded interviews and sales calls with the product team to help them understand our customers. Also, I hunt...Read More
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Josh Colter
Head of Marketing at Woven September 29
Apply agile sprint thinking to launches. You can do this by creating themes just like agile has a sprint (my team is moving to quarterly message themes). These themes ...Read More
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Josh Colter
Head of Marketing at Woven August 9
This is a common issue with the prevalency of agile software development. I recommend bundling up several iterative features into a meta-theme and then building a camp...Read More
Most Recent
Josh Colter
Head of Marketing at Woven March 9
Product is comprised of people. And so it should be clear upfront that you need to start with a foundation of trust with the people in product. Take them out to coffee...Read More
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Josh Colter
Head of Marketing at Woven July 10
If your role involves writing product messaging then you should be good at writing. Writing is a necessary skill to help users understand your product and to view solv...Read More
Most Recent
Josh Colter
Head of Marketing at Woven August 12
In short, yes the product launch should play a role with your existing customers. As Mike wisely pointed it, the nature of the role should be determined by the objecti...Read More
Credentials & Highlights
Head of Marketing at Woven
Lives In Indianapolis, Indiana
Knows About Category Creation, Competitive Positioning, Developer Product Marketing, Product Laun...more