Buyer Personas should be formatted to be easily digestable and convey key
insights that help teams in your org operate more effectively. The ideal format
can vary by s...Read More
Content
Most Recent
Head of Marketing at Woven • September 2
Most Recent
Head of Marketing at Woven • August 9
Andy Raskin nailed this one with his analysis of the greatest sales deck from
Zuora. Here's his
post: https://medium.com/the-mission/the-greatest-sales-deck-ive-ever-s...Read More
Most Recent
Head of Marketing at Woven • July 28
Include your sales team from the beginning and you'll largely remove this
problem from the root. Orient yourself around what's in it for the sales team
and they'll sit...Read More
Most Recent
Head of Marketing at Woven • October 16
Mike's answer is spot on. It's not uncommon for companies to have a poor
strategy or fit within their marketplace and then expect marketing to sprinkle
magical growth ...Read More
Most Recent
Head of Marketing at Woven • August 9
Bring them market insights, not feature requests. I share recorded interviews
and sales calls with the product team to help them understand our customers.
Also, I hunt...Read More
Most Recent
Head of Marketing at Woven • September 29
Apply agile sprint thinking to launches. You can do this by creating themes just
like agile has a sprint (my team is moving to quarterly message themes). These
themes ...Read More
Most Recent
Head of Marketing at Woven • August 9
This is a common issue with the prevalency of agile software development. I
recommend bundling up several iterative features into a meta-theme and then
building a camp...Read More
Most Recent
Head of Marketing at Woven • March 9
Product is comprised of people. And so it should be clear upfront that you need
to start with a foundation of trust with the people in product. Take them out to
coffee...Read More
Most Recent
Head of Marketing at Woven • July 10
If your role involves writing product messaging then you should be good at
writing. Writing is a necessary skill to help users understand your product and
to view solv...Read More
Most Recent
Head of Marketing at Woven • August 12
In short, yes the product launch should play a role with your existing
customers. As Mike wisely pointed it, the nature of the role should be
determined by the objecti...Read More
Credentials & Highlights
Head of Marketing at Woven
Lives In Indianapolis, Indiana
Knows About Category Creation, Competitive Positioning, Developer Product
Marketing, Product Laun...more