Josh Colter

Andy Raskin nailed this one with his analysis of the greatest sales deck from Zuora. Here's his post: https://medium.com/the-mission/the-greatest-sales-deck-ive-ever-seen...

Buyer Personas should be formatted to be easily digestable and convey key insights that help teams in your org operate more effectively. The ideal format can vary by situ...

Manav Khurana did a call with me years ago. He asked a lot of very good questions. The one that stopped me in my tracks was this: Who or What is the villain in your sto...

Mike's answer is spot on. It's not uncommon for companies to have a poor strategy or fit within their marketplace and then expect marketing to sprinkle magical growth hac...

Use cases- Document how developers can use your product in different situations.See Ask Your Developer for a really good take on how important use cases are to develope...

Include your sales team from the beginning and you'll largely remove this problem from the root. Orient yourself around what's in it for the sales team and they'll sit up...

Bring them market insights, not feature requests. I share recorded interviews and sales calls with the product team to help them understand our customers. Also, I hunt do...

Apply agile sprint thinking to launches. You can do this by creating themes just like agile has a sprint (my team is moving to quarterly message themes). These themes enc...

This is a common issue with the prevalency of agile software development. I recommend bundling up several iterative features into a meta-theme and then building a campaig...

Product is comprised of people. And so it should be clear upfront that you need to start with a foundation of trust with the people in product. Take them out to coffee. A...