Josh Colter, Head of Marketing, Woven

Josh Colter

Head of Marketing, Woven

Josh Colter

Head of Marketing, Woven

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Added September 28, 2017

Sharebird Answers: Josh Colter, Head of Marketing, Woven

Head of Marketing

Woven

Our product team has a difficult time sticking to timelines. This makes launches pretty difficult to manage without creating large lapses in communication. Any strategies to manage this?

Josh Colter

Head of Marketing at Woven

Apply agile sprint thinking to launches. You can do this by creating themes just like agile has a sprint (my team is moving to quarterly message themes). These themes encapsulate at a high level the features that the product team is working on. This approach has a couple of benefits. First, y...more

How do you stay on top of competitors when it's a crowded market and things are changing every day?

Josh Colter

Head of Marketing at Woven

RSS feed fed to a slack channel that I review each week. Also, I have alerts setup for key competitor pages (home, pricing, etc...) that notifiy me of any significant changes.