How can I gain influence with Product, especialy around input into their roadmap, when they're used to operating without a Product Marketing Manager?
BrightHire VP, Marketing | Formerly 1Password, Dropbox, SurveyMonkey, LinkedIn • 5y
First off, don’t expect it to happen quickly or by brute force. Gaining influence requires trust which can only be built over time. Start with a few small wins to establi...
2412 Views
Freed Director of Product Marketing | Formerly Quizlet, Udemy, San Francisco Ballet • 6y
Other than the things already mentioned throughout my answers (relationship building, offering to facilitate planning sessions, etc.), I would also try to show them your ...
1697 Views
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AppFolio Vice President Product Marketing • 4y
See my answer to a similar question on this page. You'll need to build trust and rapport with them and you do this by knowing your stuff, bringing unique insights, and ha...
339 Views
Woven Head of Marketing • 8y
Product is comprised of people. And so it should be clear upfront that you need to start with a foundation of trust with the people in product. Take them out to coffee. A...
704 Views
The real first question you should be asking yourself is how can you empathize with product. Just as with your role and other PMM roles, Product Managers and members of t...
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Related Questions
What are some effective strategies to inevitably influence the product roadmap rather than simply bringing that roadmap to market?Will this session ("Influencing the Product Roadmap") apply to "products" that are not revenue-generating, i.e. a public education campaign to raise awareness? Whats an example of a time you successfully influenced the roadmap w/ a net new product idea? What worked well? How do you influence product roadmap as a product marketer. What definitely doesn't work when it comes to influencing the roadmap?What are the main channels product marketing can use to influence roadmap?