What are the top three most important factors when marketing to developers (i.e. robust documentation, etc)?
Given some developers will read documentation, evaluate and start to build before interacting with sales/ broader website -->
1 Answer
Josh Colter
Woven Head of Marketing • May 30
- Use cases- Document how developers can use your product in different situations.See Ask Your Developer for a really good take on how important use cases are to developers.
- Data- developers tend to be highly skeptical. Use empirical data and engage their "problem-solver" mind.
- Memes- levity has been highly effective for Woven. Humor helps with awareness and makes Developers less resistant to marketing Messages.
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