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What are the top three most important factors when marketing to developers (i.e. robust documentation, etc)?

Given some developers will read documentation, evaluate and start to build before interacting with sales/ broader website -->

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4 Answers
Developer Product Marketing
  1. Rinita Datta
    Rinita Datta

    Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y

    Have the right foundations. Build basic getting started and 101 content, including easy-to-access documentation. It doesn't have to cover everything you offer right away, but it needs to be good enough for developers to follow and for you to promote. If possible, keep testing the quality and quantity of your documentation and tutorial content with select developer champions. If you are starting fresh, map out your ideal developer journey, map your content gaps, and prioritize what you need to bu ...Read More

    5,434 Views
  2. Madison Springgate
    Madison Springgate

    Vanta Group Product Marketing Manager | Formerly Twilio, Sauce Labs • 1y

    Authenticity Developers have a keen eye for marketing fluff. They really value straight talk - so get to the point! What does your product do, how it works, and why it’s better. No hype, just facts. Robust Docs This can’t be overstated! Developers rely on clear, comprehensive, and accessible docs. It’s often their first point of contact with your product, so it needs to be readily available (think SEO) and provide clear answers. Community Engagement Developers thrive in communities. I really bel ...Read More

    1,545 Views
  3. Lauren Buchman
    Lauren Buchman

    GitHub Senior Director of Product Marketing | Formerly Cloudflare, Google Cloud, Google Developers, Observable, Orb • 6mo

    Great documentation, a robust and engaged community, a high quality developer experience, and engaging demos are all important when marketing to developers. If you can only invest in one of these, great documentation rules the day. The quality of your documentation is a bellwether for the quality of the product. It makes or breaks trust with developers. So if you're evaluating what to include or invest in for product launches, content, or other motions, always pick documentation. It should be cl ...Read More

    2,830 Views
  4. Josh Colter
    Josh Colter

    Woven Head of Marketing • 4y

    1. Use cases- Document how developers can use your product in different situations.See Ask Your Developer for a really good take on how important use cases are to developers.  
    2. Data- developers tend to be highly skeptical. Use empirical data and engage their "problem-solver" mind. 
    3. Memes- levity has been highly effective for Woven. Humor helps with awareness and makes Developers less resistant to marketing Messages. 
    941 Views

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