What are the top three most important factors when marketing to developers (i.e. robust documentation, etc)?
Given some developers will read documentation, evaluate and start to build before interacting with sales/ broader website -->
4 Answers
Sauce Labs Group Manager, Product Marketing | Formerly Twilio • 1y
AuthenticityDevelopers have a keen eye for marketing fluff. They really value straight talk - so get to the point! What does your product do, how it works, and why it’s b...
1525 Views
GitHub Senior Director of Product Marketing | Formerly Cloudflare, Google Cloud, Google Developers, Observable, Orb • 4mo
Great documentation, a robust and engaged community, a high quality developer experience, and engaging demos are all important when marketing to developers. If you can on...
2816 Views
Upcoming Event
Mastering Market Research
Splunk
Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y
Have the right foundations. Build basic getting started and 101 content, including easy-to-access documentation. It doesn't have to cover everything you offer right away,...
3177 Views
Woven Head of Marketing • 3y
Use cases- Document how developers can use your product in different situations.See Ask Your Developer for a really good take on how important use cases are to develope...
941 Views
Related Questions
What advice could you share for people marketing to developers?What are the channels/tactics that are fundamentally unique to developer marketing?Can you explain Developer Marketing to someone who is hearing the term for the first time?How do I measure the effectiveness of my developer marketing campaigns?What are your lessons learned about successfully marketing to developers?How do you balance messaging to developers when (in b2b) they are usually not the buyers?