Head of Lightroom Product Marketing at Adobe • September 13
Once you’ve interviewed and/ or surveyed your customers, prospects, and
churned customers - it’s time to put the personas into a digestible format. I
recommend Google slides (or PPT, if that’s your
Global Head of PMM and Content Marketing, TIDAL at Square • March 24
This is a great question. A couple of tips - The #1 way of making sure that
personas will be adopted and used as a resource across functions is to make sure
you're including variables that these par
The best structure and format may not, in fact, be a "persona" at all. You have
to ask the question: What should each internal stakeholder be using the persona
to accomplish, and what does that look l
Buyer Personas should be formatted to be easily digestable and convey key
insights that help teams in your org operate more effectively. The ideal format
can vary by situation, organization, insights
