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All related (61)
Mary (Shirley) Sheehan
Head of Lightroom Product Marketing at Adobe September 13
  Once you’ve interviewed and/ or surveyed your customers, prospects, and churned customers - it’s time to put the personas into a digestible format. I recommend Google slides (or PPT, if that’s your
Agustina Sacerdote
Global Head of PMM and Content Marketing, TIDAL at Square March 24
This is a great question. A couple of tips -  The #1 way of making sure that personas will be adopted and used as a resource across functions is to make sure you're including variables that these par
Daniel Palay
Head Of Product Marketing at 3Gtms February 14
The best structure and format may not, in fact, be a "persona" at all. You have to ask the question: What should each internal stakeholder be using the persona to accomplish, and what does that look l
Josh Colter
Head of Marketing at Woven September 1
Buyer Personas should be formatted to be easily digestable and convey key insights that help teams in your org operate more effectively. The ideal format can vary by situation, organization, insights