How do you package up a bunch of small feature enhancements to tell a bigger story that will interest people?
6 Answers
GitLab Chief Product and Marketing Officer • 8y
I am a big fan of drumbeats. People are busy and it's easy to miss one large product announcement and even if your audience sees the announcement, it's easy to forget abo...
6017 Views
I'll answer this in two parts. Part 1: You've likely arrived at launching a bunch of small features to begin with because the product vision and strategy is fuzzy. Or tha...
1220 Views
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Resultados Digitais Director of Product + Customer Marketing • 7y
I personally like mixing the “packing of features into a big launch” and the “ongoing drumbeat”. What we did this year was choose 4 customer objectives for our product fo...
950 Views
Woven Head of Marketing • 8y
This is a common issue with the prevalency of agile software development. I recommend bundling up several iterative features into a meta-theme and then building a campaig...
807 Views
Appcues Director of Product Marketing • 7y
I like Zach's suggestion of finding a good mix but there can be times when a larger story just has more impact. At the end of the day, the key thing is to think in themes...
689 Views
OpenAI Product Marketing | Formerly Twilio • 4y
I agree with Jack here. Ideally, new feature or product releases are planned as part of a larger story/theme you've set with PM so that you can keep referencing that them...
414 Views
Related Questions
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