Why do product marketing jobs have high turnover?
Most of my marketing colleagues have either gotten fired, laid off, or found a new job within the past 18 months. I've personally have been laid off 5 times and left on my own 5 times in the past 10 years. Why such high churn in marketing?
Samsara Former Sr. Director | Head Of Product & Partner Marketing • 6y
Not just product marketing but overall marketing has relatively higher turnover compared to other functions. This is true for CMO vs other CXOs as well. If it is initiate...
6293 Views
Glassdoor Senior Vice President Marketing • 5y
It is interesting you say that, because my colleague Sophia and I were talking about it and have felt like there’s been a bit of a renaissance in PMM hiring right now. Or...
2237 Views
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Boxford Capital Managing Partner | Formerly Barracuda, SilverSky, Digital Guardian, OpenPages, Cybertrust • 8y
I'd first like to call attention to your last sentence - this is an issue with all of marketing, not just PMM. The CMO the the highest turnover spot on the exec team. The...
1951 Views
BrainKraft Founder • 8y
Another reason is burnout. Too many organizations perceive PMMs as lead gen people. That puts them into a highly tactical mode. Without so much tactical work, there's nev...
1225 Views
Resultados Digitais Director of Product + Customer Marketing • 7y
I highly agree with much of what has been said and would add that Product Marketing is a pretty ambiguous role when you think about it. It is often very different accordi...
1392 Views
Woven Head of Marketing • 8y
Mike's answer is spot on. It's not uncommon for companies to have a poor strategy or fit within their marketplace and then expect marketing to sprinkle magical growth hac...
1129 Views
Square Product Lead • 8y
I have a different perspective. Most of the turnovers I have seen are voluntary - people moving on to different companies, different roles. So to me it's not necessarily ...
5818 Views
Ouster Vice President Marketing • 8y
Mike's answer is spot on. Since you've been laid off 5 times in 10 years though, I'll add one other thought. It's possible that you're focusing on outputs, not outcomes. ...
1328 Views
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