What are some of your top strategies in driving alignment with Sales?

Strategies usually get defined bi-annually or annually and most of us don't have complete influence and control on what gets defined. So allow me to stray a bit and take...

Communication! Shared Slack channels, meet regularly and ask your sales team for input so they feel engaged and involved in decisions. Be transparent about how the marke...

For sales and marketing alignment, I find understanding their core KPIs and joining their regular leadership cadence meetings allows you to understand the top of mind cha...

My advice can apply even outside of Sales - try to frame your interactions around the question - how can I help? Even more so lately, people feel overwhelmed with a const...

Ensuring there's alignment between Sales and Marketing is always key. When working in B2B, I found these were some of the best ways to gain that alignment: Share Goals: M...

This is definitely a challenge from a demand generation point of view. I have approached this in 2 ways in my career. First I view sales as my customer. Specifically for ...

Prioritize, invest, and over-communicate. I can't emphasize the importance of not just trying to get aligned, but working diligently to remain aligned. Alignment is easy ...