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What steps can product marketers take to move into leadership roles?

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  1. Kelly Esten
    Kelly Esten

    Toast Chief Marketing Officer • 5mo

    The first step towards a leadership role in product marketing usually involves leading a project team (rather than managing a team full time). A great way to get started towards a leadership track is to raise your hand to lead a launch, do some research into a new segment or product idea and run a small team for that project. When you get the opportunity to lead a project, and then lead others on a project, take the time to invest in the success of the whole team you are working with. Get to kno ...Read More

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