Toast Chief Marketing Officer • 5mo
One book I've been recommending a lot lately is Zones to Win by Geoffrey Moore. For product marketers, it provides great context as to how your organization may be thinking about allocating resources, the challenges that come with different stages of maturity for different product lines and how to think about facing those challenges. Depending on the product line you're working on, it will fall into one of the "zones" from the book. Knowing what zone you are operating in will help hone messaging ...Read More
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