How do product marketers become valued if you are not responsible for any metrics?
2 Answers
Toast Chief Marketing Officer • 2mo
Product marketers should be responsible for metrics! Whether or not you are "officially" responsible for metrics, you can and should measure the impact of your work. We m...
13625 Views
Disruptive Consulting Group Product Marketing Leader (Director / VP) | Defining Narrative & GTM for B2B SaaS | Driving Adoption & Revenue | Formerly Oracle, Zendesk, Genesys • Mar 31
Product Marketing doesn’t become valuable by owning metrics.It becomes valuable by shaping the decisions that drive them.If PMM tries to “borrow” metrics from Sales, Prod...
219 Views
Upcoming Event
Mastering Market Research
Related Questions
If you have the opportunity to step back and evaluate where/how to grow as a product marketer (after 2 years self taught in the field), what would you advise to focus on?How do you measure product marketing impact when KPIs can't be soley attributed?What in your development tells you are going in the right direction with Product Marketing?A bit of intuition based on experience - vs “hard”, trainable skill - is part of ANY job really. But do you think product marketers need to rely on it a bit (or much) more than other roles in a software company?As a lead product marketer with a broad set of responsibilities and very few resources, what are the critical KPIs I should report on? When you're responsible for product launches, messaging, sales materials and enablement, the metrics seem 'soft.'What do you see as the foundational skill sets and areas of focus for a product marketer? And what are the best ways to establish those skills and competency in those areas?