How do product marketers become valued if you are not responsible for any metrics?
2 Answers
Toast Chief Marketing Officer • 3mo
Product marketers should be responsible for metrics! Whether or not you are "officially" responsible for metrics, you can and should measure the impact of your work. We m...
14118 Views
Disruptive Consulting Group Product Marketing Leader (Director / VP) | Defining Narrative & GTM for B2B SaaS | Driving Adoption & Revenue | Formerly Oracle, Zendesk, Genesys • 1mo
Product Marketing doesn’t become valuable by owning metrics.It becomes valuable by shaping the decisions that drive them.If PMM tries to “borrow” metrics from Sales, Prod...
223 Views
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If you have the opportunity to step back and evaluate where/how to grow as a product marketer (after 2 years self taught in the field), what would you advise to focus on?If you're in a job that doesn’t offer much growth, how can product marketers build their experience and skills? And what can you do when it's hard to find other opportunities because of this?How do you measure product marketing impact when KPIs can't be soley attributed?What in your development tells you are going in the right direction with Product Marketing?A bit of intuition based on experience - vs “hard”, trainable skill - is part of ANY job really. But do you think product marketers need to rely on it a bit (or much) more than other roles in a software company?What do you see as the foundational skill sets and areas of focus for a product marketer? And what are the best ways to establish those skills and competency in those areas?