Toast Chief Marketing Officer • 5mo
Product marketers should be responsible for metrics! Whether or not you are "officially" responsible for metrics, you can and should measure the impact of your work. We measure product marketing primarily on win rate at a team level. Every project also has a set of goals that we measure success against. For example, each launch we run has a handful of metrics - things that directly tie to the business goals like revenue generated from a new product or package launch, reach of the launch campaign ...Read More
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