How do product marketers become valued if you are not responsible for any metrics?
2 Answers
Toast Chief Marketing Officer • 2mo
Product marketers should be responsible for metrics! Whether or not you are "officially" responsible for metrics, you can and should measure the impact of your work. We m...
13618 Views
Disruptive Consulting Group Product Marketing Leader (Director / VP) | Defining Narrative & GTM for B2B SaaS | Driving Adoption & Revenue | Formerly Oracle, Zendesk, Genesys • Mar 31
Product Marketing doesn’t become valuable by owning metrics.It becomes valuable by shaping the decisions that drive them.If PMM tries to “borrow” metrics from Sales, Prod...
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