As a hiring manager, what do the best product marketing candidates have in common?
Workday Vice President Product Marketing | Formerly Salesforce, IBM, Silverpop, Blackboard • 4y
I've done a lot of interviews and hiring over the years and I'm constantly impressed by how smart and driven Product Marketers are! It's one of the things that makes inte...
11286 Views
I love this question because in my experience I have hired PMMs from a variety of backgrounds, including people that have had no direct PMM experience, but they all had t...
2180 Views
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Anthropic Product Marketing Leader • 4y
In my mind, the best performing product marketers exhibit three must-have skills: Research Storytelling Project management To expand on each: The instinct and ability ...
2115 Views
Upwork Senior Director, Marketplace Experience Marketing • 3y
The best product marketers have the following traits in common:1) They are type A. All of them.2) They have a growth mindset. There is no finished product, product market...
25289 Views
Salesforce SVP & CMO, Tableau • 4y
I don't care about the candidate's background when interviewing for my team. I've hired folks from engineering, solution engineering, sales, and customer success teams an...
6704 Views
My answer spans the top hard + soft skills: Hard: Well-rounded across words and numbers. You often hear that PMMs have to be strong storytellers (framing, positioning, m...
1513 Views
Triple Whale 🐳 VP of Marketing | Formerly Klaviyo, Drift, Dropbox, Upwork • 4y
I think the best product marketing candidates — and product marketers — have one thing in common: empathy. Empathy helps you understand where others are coming from, and ...
1892 Views
Close Head of Product Marketing • 4y
From my hiring experience there are typically there are a few key characteristics and examples I look out for Has to be a great storyteller - go beyond writing copy, and...
1063 Views
Headway Staff Product Marketing Manager • 4y
I’m always wary of painting with too broad a brushstroke when it comes to hiring. Your job as a hiring manager is to spend time understand the super powers of the people ...
1509 Views
Freshworks Vice President - Global Product Marketing | Formerly Klaviyo, Qualtrics, Microsoft, MckInsey • 3y
I think the best product marketing candidates have three things in common They are strong on the core requirements for the role. In most cases, it involves a degree of c...
1250 Views
Gallileo CMO | Formerly Salesforce, Twilio, Blue Martini • 4y
I have some data here. For years, I used "candidate fit tests" (offered by Pittari.io). It's like Myers-Briggs but focused on workplace style & drivers. For successfu...
1329 Views
Sirona Marketing CEO of Sirona Marketing: GTM for healthcare and life sciences • 6y
The ‘product marketing skills’ question has been answered really well by a lot of others on Sharebird already so I will focus my answer specifically to the interview itse...
2424 Views
Lemon.io Head of Growth Product Marketing | Formerly LottieFiles, WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • 3y
The best product marketing candidates have: Excellent communication skills that come to "fitting" them to the role I'm hiring. Proven experience in product marketing wit...
431 Views
Related Questions
What do you see as the difference between product marketing and product management? What skills are valued for each? What's the biggest weakness you see among experienced candidates for product marketing positions? Would you consider candidates looking to transition to product marketing? From sales for ex? How would you evaluate them? How can they differentiate themselves?What are the most important skills for someone who wants to get into product marketing?How does a strong candidate differentiate themselves in an interview?How would you recommend someone get into product marketing? I work with a lot of students in PR/Comm/Journalism, and want them to expand their thinking.