I've seen more work going into smaller regions that may not yield a high ROI (more enablement material, training is required w/ the smaller regions). Any recommendations on how a team can use their resources and time wisely when covering a global market while ensuring that each of the regions feel supported.

2 answers

All related (25)

Head of Product Marketing, VR Work Experiences, Oculus at Meta • May 26

Examine the materials and get honest feedback. If the smaller region needs more than your bigger regions then something may be off. Maybe things need to be changed, but a smaller region should not b

33 Saves

Kristen Kanka

Head of Product Marketing, Enterprise Solutions at Morningstar | Formerly CaptureX, Medline Industries • January 26

I talked above about regional nuances, and how understanding those aspects of a region are crucial, but that doesn’t mean a huge shift in strategy is needed for every region. I think that if you build

4 Saves

What systems/tools do you swear by for product launches to keep all stakeholders informed and engaged?

What is your advice for someone who is a product marketing consultant for a startup, who works 90% remotely?

How do you roll out new collateral, content, and product training to a remote sales team?

When thinking about adding new talent to your team, how do you structure focus areas like Customer lifecycle stage, Persona, Areas of the product and Functional expertise?

What systems/tools do you swear by for product launches to keep all stakeholders informed and engaged?

In hiring additional Product Marketing Managers, is it more important that they have Product Marketing experience, or that they're a well-rounded marketer/communicator?