I've seen more work going into smaller regions that may not yield a high ROI (more enablement material, training is required w/ the smaller regions). Any recommendations on how a team can use their resources and time wisely when covering a global market while ensuring that each of the regions feel supported.

Question

I've seen more work going into smaller regions that may not yield a high ROI (more enablement material, training is required w/ the smaller regions).  Any recommendations on how a team can use their resources and time wisely when covering a global market while ensuring that each of the regions feel supported.

Susan "Spark" Park · Accepted Answer

Examine the materials and get honest feedback. If the smaller region needs more than your bigger regions then something may be off. Maybe things need to be changed, but...

Kristen Kanka · Answer

I talked above about regional nuances, and how understanding those aspects of a region are crucial, but that doesn’t mean a huge shift in strategy is needed for every reg...

Alissa Lydon · Answer

Interesting question! If you're working without any field marketing or localization resources, this feels like a really good use case for experimenting with AI.How it mig...

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