What have been your biggest learnings on scaling a business globally?

Love this question! I'll keep this focused on building out product marketing teams globally (vs full businesses or even broader marketing orgs) but I think there's a few ...

The most important thing is understanding that regions work at different paces—the rate of acceleration between role types and career progression. And it’s also important...

The biggest learning and maybe an obvious one is that what works in one region may not work in another. Cultural differences absolutely can and do impact how things like ...

Cultural nuances are a real thing. Get comfortable with not having the same amount of high touch, but bear in mind that the regional differences do matter. In the UK word...

Biggest learnings on scaling a business globally: etablish product market fit in core market first. beta/pilot core PMF offering in new markets before going big on stra...

Listen more than you talk. Don't ever pretend you know another geo market better than the folks living and breathing it.