What have been your biggest learnings on scaling a business globally?

3 answers

All related (26)

Senior Vice President Product Marketing at 6sense • July 20

Cultural nuances are a real thing. Get comfortable with not having the same amount of high touch, but bear in mind that the regional differences do matter. In the UK words that we would spell with a Z

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Amanda Groves

Senior Director Product Marketing at Crossbeam | Formerly 6sense, JazzHR, Imagine Learning, Appsembler • September 7

Biggest learnings on scaling a business globally: etablish product market fit in core market first. beta/pilot core PMF offering in new markets before going big on strategy/execution. listen/learn a

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Kristen Kanka

Head of Product Marketing, Enterprise Solutions at Morningstar | Formerly CaptureX, Medline Industries • January 26

The most important thing is understanding that regions work at different paces—the rate of acceleration between role types and career progression. And it’s also important to understand the hierarchies

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