How do measure success of the product launch?
1 Answer
Jeff Rezabek
IRONSCALES Director of Product Marketing • April 24
That's a really good question. It really depends on the goals of the company and how the launch aligns with them, but it's better to measure something than push the launch out the door and call it done. Here are a few things that you could measure to determine the success of a product launch:
Awareness: Media pick-ups
Interest: Demo signups or beta signups
Product Adoption: active users, NPS
Revenue: new business, up-sell and cross-sell, win-rates, average deal size
241 Views
Top Product Marketing Mentors
Stephanie Kelman
Shopify Senior Product Marketing Lead
Claudia Michon
Automation Anywhere Senior Vice President, Product & Solutions Marketing
Sarah Din
Quickbase VP of Product Marketing
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jenna Crane
Klaviyo Head of Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
Amanda Groves
Crossbeam Senior Director Product Marketing
Christine Sotelo-Dag
ThoughtSpot Senior Director of Product Marketing
Amanda Groves
Crossbeam Senior Director Product Marketing
Alissa Lydon
Dovetail Product Marketing Lead
Related Questions
How can marketers be in the driver seat of product launches while managing eager product and sales stakeholders?How do you manage small product releases that don't warrant a big splash, but are important for users to know about? What kinds of activities and deliverables do you use?How do you know when a product transitions to the next stage of the product adoption lifecycle and grabs the majority market's attention?Who do you typically obtain launch goals from within the organization, especially when matrixes. For example a GM of a business unit, the Product Manager for a Product and the Product Marketing Manager. How do you track and sequence the activities leading up to a product or feature launch? How might GTM vary for the first product i.e. at a tech startup?