How do you measure success of product launches?
Close Head of Product Marketing • 5y
This really has to tie back to the KPI's you set prior to launch. What were the problems you were trying to solve with this feature/launch and what was the opprotunity? W...
1663 Views
Meta Product Marketing Lead, Facebook Monetization • 2y
To know if a launch is successful, we look at if people are using our product and if they are getting the value we anticipated. We informally review metrics weekly with m...
1897 Views
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Salesforce CMO - Next Gen Platform • 3y
Aligning with the product team BEFORE launch is key. Take the time to set your expectations and benchmarks. There are a variety of considerations here, of course: awarene...
821 Views
Atlassian Senior Director, Head of Portfolio PMM, Strategy Collection | Formerly Amazon, Stitch Fix, Pandora • 1y
A successful product launch should be measured across 3 key dimensions: 1) success criteria 2) measurable outcomes that PMM can influence and 3) shared understanding of b...
292 Views
Workyard Director of Product Marketing • 2y
That's a really good question. It really depends on the goals of the company and how the launch aligns with them, but it's better to measure something than push the launc...
382 Views
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