How do you measure success of product launches?

This really has to tie back to the KPI's you set prior to launch. What were the problems you were trying to solve with this feature/launch and what was the opprotunity? Whether those KPI's are linked to leads generated, revenue, activation, utilization, retention, etc - it is very important to establish them as a cross-functional group with sales, product and marketing and pull up at a regular cadence to evaluate if you're successfully hitting them.  A successful product launch is one that is hi ...Read More

To know if a launch is successful, we look at if people are using our product and if they are getting the value we anticipated. We informally review metrics weekly with more detailed analysis done each month. A bit more on each metric. Usage is simple at the top line. We look at adoption and retention. Prior to launch, we set targets based on similar products or based on information learned from pilots / tests. We’re always updating our forecasts / targets based on what we learn in market though ...Read More

Aligning with the product team BEFORE launch is key. Take the time to set your expectations and benchmarks. There are a variety of considerations here, of course: awareness, adoption, engagement, to name a few. In my experience, fine-tuning these benchmarks a little bit goes a long way. Acknowledge that some KPIs are super important, and that some are dependent on other KPIs, for example. Observing results from a zoomed out lense is vital, but zooming in a bit helps you answer the reason behind ...Read More

A successful product launch should be measured across 3 key dimensions: 1) success criteria 2) measurable outcomes that PMM can influence and 3) shared understanding of business and cross-functional team goals. Start with your ideal success criteria: what outcomes do you want to at launch and 30,60,90 days post launch? Make these outcomes measurable and within your sphere of influence. Don’t sign up for product adoption goals if that isn’t a lever PMM can influence. Collaborate with partners to ...Read More