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How can we better present or storytell findings from a market research or win/loss study?

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2 Answers
  1. Lily Sassoon
    Lily Sassoon

    Rippling Director, Core HR Marketing & Content • 1mo

    The best way to present research is to turn it into a decision-oriented story. Don’t just show everything you learned. Lead with 1-3 core takeaways, explain why they matter, and make it clear what the team should do differently as a result. One potential structure is: business question, key finding(s), evidence, implication, recommendation.A few tactical tips: Start with why the research matters, not the methodology.People need to understand why the research is important before they care how you ...Read More

    426 Views
  2. Chandra Patel
    Chandra Patel

    Salesforce Senior Director of Product Marketing • 1mo

    I'd begin by thinking about your target audience and their goals and needs. With that in mind, break down your findings into the top outcomes or statistics relevant to your audience. Then I'd further break that down into, if you only had five minutes, what would you tell them? If you had 15 minutes, what would you want them to know? If you had 45 minutes, what would you want them to know? Categorize your overview so that the most tangible and meaningful elements are surfaced first.

    1,502 Views

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