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What will you do if you join a new company as a PMM and they say “do the market research” and get insights to influence business goals and roadmap. Which steps will you take? Concrete moves

Market Research
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Kaitlyn Barnard
Kaitlyn Barnard•
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Apollo GraphQL Principal Product Marketing Manager • 13h
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Here is how I’d structure my 30-60-90 day plan as a PMM at a new company. Depending on the scope of your initial work, these timelines can be condensed. 30 DaysStart by ...
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How do you conduct Marketing Research?How do you best collate, store and sort research and turn in them into insights on an ongoing basis?How can I start making a change in my organization to influence the roadmap based on consumer insights?What is the most proven method to convert market research into valuable PMM insights that are actionable?How will a PMM’s research differ from a PM’s? What decisions are you trying to make from user research?
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