Rippling Director, Core HR Marketing & Content • May 21
I’d start by clarifying the business decision the research is meant to influence. “Do market research” is too broad on its own, so the first step is getting specific about why there is a need for the research in the first place. Some examples might include: improving positioning, understanding why deals are stalling, validating a roadmap bet, identifying a new audience, or responding to competitive pressure. From there, I’d gather existing signal, form hypotheses, talk to customers and prospects ...Read More
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