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How do you activate your research with others across your organization?

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2 Answers
  1. Lily Sassoon
    Lily Sassoon

    Rippling Director, Core HR Marketing & Content • 1mo

    Activation starts before the research is finished. If you want insights to influence the organization, involve the right stakeholders early, connect the work to the decisions they need to make, and turn the findings into assets or recommendations they can actually use. Then, connect those actions back to the metrics the business cares about. The path should be: insight → action → business outcome. The business outcome is a critical piece: people will care much more if they can see how the resear ...Read More

    416 Views
  2. Chandra Patel
    Chandra Patel

    Salesforce Senior Director of Product Marketing • 1mo

    I love this question because you're thinking about how to ensure research just doesn't "sit on the shelf" and instead becomes a living artifact. A great way to activate research is to think about the audiences within your organization who would benefit most from this. Think about those, think about the ways you can connect with them, how they consume information, and why that information is important for them to understand. On how to connect, it's a luxury to conduct individual meetings with eac ...Read More

    1,479 Views

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